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Rec tec bullseye 20208/18/2023 ![]() ![]() The recteq concept as I see it: Any weekend warrior can keep a grill on the back deck, but only recteq pellet grill owners possess a no-holds-barred passion for outdoor cooking and the potential to become master of his or her domain (i.e., backyard).Ī recteq customer will appreciate the unique bullhorn handles, rust-resistant 304 stainless steel internals and powder-coated enamel finish. ![]() The idea is to make a product that promotes an image that attracts people who want to be part of the clique.Įmotion drives most of our purchases, anyway, so why not enhance the emotional tug? Lifestyle brands market products and services in a way that embodies the interests and attitudes of a particular subculture. In short, the grill company is becoming a "lifestyle brand."Įven if you've never heard the term, you're probably already familiar with the concept. Recteq (sorry, all sentences must start with a capital letter) wants consumers to understand their grills are just a doorway to the recteq universe: there’s also grill covers, cooking accessories, spice rubs, sauces, coolers, apparel and even flags. Specifically, a greater affinity for the growing line of products the company has built around the bull-styled barbecue grills that took the outdoor-cooking industry by storm more than a decade ago. I ask about “feelings” because this re-brand is designed to evoke a very specific one – affinity. No more "Grills." No capital letters.Īt the risk of sounding like a therapist: "How does that make you feel?" Local pellet grill company REC TEC Grills has changed its name to recteq. ![]()
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